Branding refers to the process of creating a unique identity and image for a product or service in the minds of consumers. This involves developing a name, logo, and other visual and verbal elements that differentiate the brand from its competitors and create a consistent message across all marketing channels.
Advertising, on the other hand, is a specific tool within the broader branding strategy. It involves creating and delivering promotional messages through various media channels, such as television, radio, print, digital, and social media, with the aim of reaching and persuading target audiences to take action, such as purchasing the product or service.
In other words, branding is about building a strong, recognizable, and trustworthy image for a company or product, while advertising is about using various communication channels to promote that image and attract customers. Together, they form a cohesive marketing strategy that helps businesses stand out in a crowded marketplace and build lasting relationships with customers.